A trademark is anything that is used, or intended to be used, to identify the goods of one manufacturer from the goods of others. It is a brand name.

Trademarks are important business tools because they allow companies to establish their product's reputation without having to worry that an inferior product will diminish their reputation through deception.

Trademarks include words, names, symbols and logos, essentially anything that distinctly identifies your company can be a trademark, provided that it is for goods.

How to get a Trademark 

• The trademark registration process generally takes six months from start to finish
• After filing an application, the United States Patent and Trademark Office (USPTO) will assign your file a serial number and mail you a receipt about two months after filing. An attorney for the USPTO will examine the trademark application and publish the trademark in the Official Gazette. Other parties will have thirty days from the publication date to object to the trademark.
• Then, the USPTO will either issue a Certificate of Registration or a Notice of Allowance for your trademark.